COJA 422 STUDIO GROUP PROJECT

Corporate Studio Production

Description: Students will work as a team member in the group to produce a video program that would typically be posted online that explains a company or organization’s products, services, history, etc. The video length is based on the number of people in each group. The videos will be produced using studio production techniques.

Length: Each person is responsible for 2 minutes of the program plus 1 minute for group interaction, introductions, and credits. Groups of 3 = 7 mins., groups of 4 = 9 mins.

Shared Responsibilities: The group is responsible to create a title for the program, organize the order of the program, determine who will represent each section of program content, and provide files, information, and media elements to the professor in advance of class on week 4.

Individual Responsibilities: Each student will prepare a 2 minute teleprompter script that he/she will read on camera that represents a section/category of information in the program. The student should also provide at least two image files that will be shown during the 2 minute section they are producing. Images can be photos, charts, diagrams, etc. They must be JPEG, BMP, or GIF files at least 640 x 480 in size. The script text will be combined with other student scripts so that there is only one text file for the group.

Program Sections: Each program is devoted to promoting or informing the audience about a company, organization, or community group. Programs should be divided into sections that best fit the client. This could include an overview, history, list of products/services, personnel, benefits, etc. Each member of the group takes a two-minute section to highlight.

The Extra Minute: An additional minute is added to the program to compensate for the introduction, transitions, and credits. The program must conclude within 5 seconds of the assigned length. Everyone shares in helping determine what is needed in the extra minute portions.

Program Sequence: The program starts with an opening title. You can create this yourself, if you like. Please send this image as an attachment to Dr. Pace in advance of week 4 class. If you don’t want to create your own title image, send the title of the program to Dr. Pace and one will be created for you. After the title, the person who has the first section will introduce the program. This should include a greeting, your name, and a quick overview of what the viewer is about to see (coming up). This can last 30 seconds. Then the first two-minute section begins. At the end of each section, the talent “tosses” the program to the next student by saying something like, “We now go to John Doe who will tell us about the company’s interesting past.” or “The people who work for Company A are special … Jane Doe has more.” The last student to give his/her section will also say goodbye. Encourage them to view the client’s website further. Then credits will role for 10 to 12 seconds. Show over. You can develop a more complex method than this, but Dr. Pace and the crew will need to understand it clearly before recording starts.

What you need to send in advance: The show title, student names and their sections to be covered, and any images that need to be prepared or edited.

What you need to bring to class: Your group’s teleprompter script file (.txt), at least two printed copies of the program script, video clips you plan to use (no longer than 15 seconds each), photos/graphs/charts that are ready to put into the character generator (in other words, digital images). Bring the digital items on a USB drive.

What you need to wear: This is intended to be a professional presentation that would be posted on the client’s website. You represent them. Dress appropriately for that client’s purposes. In most cases, that means business attire. Everyone should be unified here – not some dressed up, others in business casual attire. Bring clothing if you have to dress casual for work.

Extra Points: Bonus points will be given for use of additional images in sections, but no more than six; for using video clips (must be related and appropriate); or creating your group’s opening title graphic.